zapleoest. 2010

Operator first.
Educator now.

Twelve years shipping software from a Dnipro agency. Forty-plus client engagements. Now running an IT academy branch in Jakarta — and teaching the path into tech with AI in the workflow, humans in the chair.

See the workThe journeyDirect line →

Dnipro (UA) → Weligama (LK) → Nha Trang (VN) → Jakarta (ID) · Operator. Educator. AI-augmented.

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Now · Jakarta · 2026

Building an IT academy branch in Indonesia. Teaching the path into tech.

Branch Director at IT STEP Academy Jakarta. Curriculum, hiring, ops. In parallel — building a public English-language voice for the Asian career-switcher pipeline. The voice is AI-augmented; the calls are mine.

WhereMenteng, Jakarta
RoleBranch Director, IT STEP Academy Jakarta
StackOperator brain · AI pipeline · Ukrainian engineering spine
Open forBrief calls, partner intros, smart questions

Then · The archive · Dnipro (UA) → Weligama (LK) → Nha Trang (VN)

Dnipro · UA

Two laptops, one office

Started Zapleo. Web, mobile, brand microsites. Office on Shevchenko 59, Prospekt Pushkina 33 after.

Dnipro · UA

Subcontract engine

Sprints for studios working on classifieds, retail, hardware launches. Team grows to eight.

Dnipro · UA

Forty engagements deep

Cosmetics ecommerce, association portals, news platforms, Android apps. PHP + Rails + JS.

Weligama · LK

Sri Lanka. Pasijou opens.

February 24. Move family south. Open Pasijou — coworking + restaurant + cinema on the south coast.

Nha Trang · VN

Veranda

Veranda.my — second hospitality venture, this time in Nha Trang, Vietnam. Same playbook: work and food in one room.

Jakarta · ID

Pivot to education

Met the Indonesian market as consultant. Saw the English-content gap. Started building toward it.

The track record, in honest numbers

12years

agency operations

40+

client engagements

tech stacks shipped

languages on this site

EdTechClassifiedsTech mediaE-commerceIndustry associationsBooking platformsCosmetics & beautyNews & opinion

* Specific clients available on request, where NDA permits. Public agency footprint: github.com/zapleo · linkedin/company/zapleo

Service · Custom AI build

I build AI assistants that handle your leads while you sleep.

Responds in seconds, not hours

Instagram DM at 2am, Telegram on a Sunday — the assistant answers immediately, qualifies the lead, books the appointment. Your team reviews the calendar Monday morning.

Your team trains it — no code

When the AI gives a wrong or outdated answer, any team member corrects it in a plain interface. The correction applies instantly across all channels. No developer ticket. No redeploy.

Custom build, 2–4 weeks

Built to your product, your pricing, your objection library. Connected to Instagram, Telegram, and WhatsApp. I build it; you run it. Full handover with a 30-day calibration window.

Live in production·Jakarta 2025 →·Instagram · Telegram · WhatsApp

See the full case →

AI tools, hospitality, legacy engineering. Forty more on request.

2025 — present

AI Sales Assistant

Talks to leads. Learns from coaching. Ships in days.

Conversational AI for high-volume sales channels — Instagram DMs, Telegram, WhatsApp. Responds to leads in seconds, qualifies, books appointments. Includes a coach interface: the business owner updates scripts and product knowledge themselves, no code required.

PythonTelegram APIInstagram APILLMSales automation

Read case →

2022 — present